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Podcasts & Videos

Thinking Caps

Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy

‘The Long Goodbye’ is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital by Marigold ‘s VP of Brand & Community, Francesca Gillett on these poignant revelations.

Uncaged Wisdom

Developing A Human-Centric Approach To Loyalty

In today’s episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK Global. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.

Thinking Caps

Marketing Specialist Goes Viral For Dog Adoption Ad

Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family.

Pulse

Self-Service Journeys

Today on PULSE, Patrick Tripp hosts Mustafa Shairani, Sr. PM, Cheetah Journey Designer to discuss the latest and greatest innovations in journey orchestration in the Customer Engagement Suite.

Thinking Caps

Loyalty Programs: Email Marketing’s Secret Weapon

As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.

Uncaged Wisdom

Email Insights Mini-Series: Privacy changes at Apple and Google

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital by Marigold , guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

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