Self-Service Journeys
Today on PULSE, Patrick Tripp hosts Mustafa Shairani, Sr. PM, Cheetah Journey Designer to discuss the latest and greatest innovations in journey orchestration in the Customer Engagement Suite.
Email Insights Mini-Series: Privacy changes at Apple and Google
This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Marigold Engage+, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.
Loyalty Programs: Email Marketing’s Secret Weapon
As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.
Inclusivity and Authenticity in the Workplace
In this week’s episode, Cheetah’s own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it’s essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.
New Consumer Survey Highlights In Store Shopping Expectations
Human connections! That’s the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.
California Attorney General Adds Cookie and Analytics Tracking To It’s Purview & Fines Could Be Massive
The California State’s Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential ‘data sale’, Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren’t up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.
