Relationship Marketing
Relationship Marketing is all about customer connections. Download this ebook to learn how you can have a 1:1 relationship starting now.
Successful CPG Digital Marketing Campaigns
Advertising has perpetuated the lack of real interaction a consumer packed goods (CPG) brand has with consumers. Progressive CPG brands now know who you are, what products you use, the frequency of consumption, and what additional products you might be interested in.
Unlocking Direct-To-Consumer Relationships In CPG
CPG brands don’t know their customers. Or rather, they might know who their customers are, but the brand doesn’t have any supporting details.
Protected: The State of Brand Loyalty in the U.K.
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The Complete Guide to Zero-Party Data in 2023
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
The Buyer’s Guide to Omnichannel Loyalty
This handy, actionable guide will take you through everything you need to know about omnichannel loyalty.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
