Relationship Marketing is all about customer connections. Download this ebook to learn how you can have a 1:1 relationship starting now.
Advertising has perpetuated the lack of real interaction a consumer packed goods (CPG) brand has with consumers. Progressive CPG brands now know who you are, what products you use, the frequency of consumption, and what additional products you might be interested in.
CPG brands don’t know their customers. Or rather, they might know who their customers are, but the brand doesn’t have any supporting details.
There is no excerpt because this is a protected post.
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
This handy, actionable guide will take you through everything you need to know about omnichannel loyalty.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.