A Buyer’s Guide to Enterprise Loyalty Management
How to transform customer relationships, optimise loyalty programmes, and drive sustainable business growth
How to transform customer relationships, optimise loyalty programmes, and drive sustainable business growth
With practical insights backed by social psychology and behavioural economics, this guide will equip you with tools to craft powerful, human-centred marketing campaigns.
Today’s consumers are frustrated with standardised marketing tactics lacking in personalisation. They want to be treated as individuals. And they spend their money with brands that transcend outdated marketing methods.
Marigold’s latest research surveyed 21,700 consumers in the UK, France and the US to rank 85 top retail brands on what matters most in building meaningful customer relationships.
Gamification is the process of using game-like activities to encourage participation or boost engagement.
Financial services marketers need a robust marketing platform that facilitates growth, drives revenue, and allows for innovative ways to reach existing and new clients.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Join Patrick Tripp and Andy Gladwin at Cheetah Digital by Marigold for the first 2022 episode of PULSE, which will cover Andy’s background, his focus at Cheetah Digital by Marigold , defining Relationship Marketing, and how it applies to mobile engagement.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital by Marigold ‘s enterprise client base.