Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying “creepy” third-party tracking works. We explain why it’s never been more important to collect your own data, directly from consumers with consent to use it as you need.
The IAB said that brands should be working more on building relationships with consumers than “buying” them. Here are some great examples of how brands are using Experiences to do just that.
It’s been a week since Apple made tracking opt-in for users What’s happened since and what does this mean for advertisers?
This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Marigold Engage+ and has been focusing on Digital Marketing for the last (almost) 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run into, and insights that may help you build a stronger strategy.
Richard and Tim take a sneak peek into an upcoming AdAge report that takes a look at the challenges marketers are facing around adtech, personalization, and more.
In this week’s episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Marigold Engage+ today she shares her expertise on business organization. Listen now and you’ll learn some of Liz’s tips and tricks on embracing change and delivering value.
