Starting in September, Apple’s “Mail Privacy Protection” will default to hide IP addresses for ESPs and the brands sending emails to Apple device users. This will change everything for email marketers, and we dive into it here.
This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You’ll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.
Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying “creepy” third-party tracking works. We explain why it’s never been more important to collect your own data, directly from consumers with consent to use it as you need.
The IAB said that brands should be working more on building relationships with consumers than “buying” them. Here are some great examples of how brands are using Experiences to do just that.
It’s been a week since Apple made tracking opt-in for users What’s happened since and what does this mean for advertisers?
This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital by Marigold and has been focusing on Digital Marketing for the last (almost) 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run into, and insights that may help you build a stronger strategy.
