Podcasts & Videos

Pulse

Real-Time Engagement and Relationship Marketing

Join Patrick Tripp, SVP of product marketing at Cheetah Digital and Bryan Finfrock, our newest member of the product marketing organization for Pulse episode 20. We talk about Bryan’s background and what he’s focused on at Cheetah Digital. And we’ll talk a little bit about relationship marketing!

Why Is Loyalty The Key To Surviving The Death Of The Cookie?

Today, we are going to be discussing why loyalty is the key to surviving the death of the cookie and how you can select the right partners to invest in customer loyalty programs. So let’s provide a little bit of context to this issue. So now we all know that swipe type speak and shoot these days, there are literally a gazillion ways that marketers can actually connect directly to consumers to learn about them, and then use that data to power personalized engagement.

Relationship Marketing: The Future of Omnichannel Personalization

Omnichannel personalization points to the importance of engaging with consumers on an individual level across any channel or touchpoint. In order to retain loyal customers and continue to grow, brands need to foster personalized relationships through showing empathy and an understanding of likes, interests, history, and preferences to deliver in the right moments. Join Mila D’Antonio, Principal Analyst at Omdia and Patrick Tripp, SVP of Product Marketing at Cheetah Digital to discuss how relationship marketing can help you establish long-lasting relationships with data, insights, and real-time experiences

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Mobile as the Key to Relationship Marketing

Join Patrick Tripp and Andy Gladwin at Cheetah Digital for the first 2022 episode of PULSE, which will cover Andy’s background, his focus at Cheetah Digital, defining Relationship Marketing, and how it applies to mobile engagement.

The Evolution Of Restaurant Loyalty Programs

In this week’s edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man

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