Mobile with Marigold Engage+
Mobile is no longer an emerging channel, but rather, it is one of the native, habitual and preferred environments for consumers to engage with your brand.
Real Time Personalization
Activate your first and zero-party data to deliver highly personalized, dynamic offers and content based on real-time decisions on the real-time state of the consumer via email, SMS, and mobile wallet at scale. Trigger events that support re-marketing and retargeting efforts.
Omnichannel Loyalty
Engage, reward, and incentivize customers to drive more revenue and interaction while optimizing your offers and building customer lifetime value. We help you provide a seamless customer journey that rewards behavior as well as transactions to foster emotional loyalty to your brand.
Data-Driven Engagement
Marigold Engage+ can help bring POS, ERP, and other data sources into a single, unified platform for real-time insights and activation. Marketers can easily discover and action opportunities, build audience segments, and orchestrate data with real-time interaction management.
Journey Orchestration
Visually map and identify key target audiences and optimal channels in which to engage and leverage journey templates to deliver personalized experiences to each consumer in order to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.
Acquisition & Enrichment
Turn marketing and advertising efforts into growing a privacy compliant consumer database using engaging experiences to convert the unknown to known. Gather zero-party data such as purchase intent and preference data at point of ingest to form a more complete view of consumer behavior.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
