It’s raining analyst reports right now, but how do you make sense of them all? We’re here to help show you the difference and show you what matters.
Cheetah Digital has been powering the value exchange economy between brands and consumers for years. But a new “middleman” has entered the landscape, further validating the need to reward the consumer for sharing the right data. But is a third-party vendor needed? Do they muddy the waters? Let’s dig in.
Tim Glomb invites Bowtech’s Director of Marketing Jeff Suiter to discuss the results from their three-year-long database growth strategy and the rewards they’re currently reaping. Listen as Jeff explains their acquisition model and the invaluable use of zero-party data to drive real-time, hyper-personalized messaging which led to measurable sales, increased market share, and gave them
Learn how AB InBev’s Budweiser used Cheetah Digital’s Experiences platform to collect zero-party data while offering customers a free beer.