This week we’re joined by Parry Malm, CEO of Phrasee. Phrasee is an AI-powered SaaS platform that has changed the digital marketing landscape through brand language optimization.
Today on PULSE, Patrick Tripp hosts Justin Brodley, SVP of SRE, Cloud Operations and Support to discuss his rich background in the Cloud, and what’s next for Marigold Engage+.
Marigold Engage+ has been powering the value exchange economy between brands and consumers for years. But a new “middleman” has entered the landscape, further validating the need to reward the consumer for sharing the right data. But is a third-party vendor needed? Do they muddy the waters? Let’s dig in.
Tim Glomb invites Bowtech’s Director of Marketing Jeff Suiter to discuss the results from their three-year-long database growth strategy and the rewards they’re currently reaping. Listen as Jeff explains their acquisition model and the invaluable use of zero-party data to drive real-time, hyper-personalized messaging which led to measurable sales, increased market share, and gave them