Client Stories

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes

Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is one of the leading developers of engaging lifestyle content in the home, nature, science, and travel sectors for television, online, and emerging digital platforms. Whether it be the Cooking Channel, DIY Network, Travel Channel, or HGTV (to name a few),

Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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