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The Consumer Trends Making Waves in 2023 [Report]

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the global pandemic, in which digital transformations ensued in weeks rather than years, we appear to be on the precipice of a global recession. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. 

Unlocking Direct-to-Consumer Relationships in CPG/FMCG: Part 1

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

Read More »

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

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