Baby Boomers are the largest generation with the strongest purchasing power. Stay up to date on this generation’s attitude and trends.
Marketers cannot afford to be out of touch. Learn how consumers feel about cookie tracking, third-party data, and personalization.
Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.
Modern consumers are more cognizant than ever of the value of their personal and preference data.
Everything marketers need to know on Google’s inactive Gmail account deletion initiative.
When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.