“Let’s Talk Loyalty” is an industry podcast for marketing professionals, featuring loyalty specialists from around the world. In the latest episode, podcast host Paula Thomas interviews Tim Glomb, Vice President of Global Content at Marigold, to get the most critical and influential insights from this year’s Consumer Trends Index.
As the CPG industry continues to see an increase in sales, even as it did during the pandemic, brands like Hill’s Pet, have been working on large-scale digital transformation to better understand the customers who are buying their products. As a CPG brand that puts the consumer at the heart of their strategy, using a relationship marketing model and Cheetah Digital’s Engagement Data Platform, Hill’s Pet has been working to meet an increased demand for authenticity and personalization from its customers.
The primary objective for marketers should be to establish an emotional connection with customers — to create connections rather than focus on conversions. Achieving this level of intimacy demands an elaborate and strategic sequence of activity and behavior to drive customer engagement at every opportunity. Though hospitality marketers have been working hard, doing more with less, now they can have the ability to connect with customers in a new and innovative way.
The next steps to forging strong and lucrative D2C relationships involves taking that new data from consumers and creating a single view of the customer, in order to extract a meaningful single source of insight. Yet, even when the data is collected, meaningful communications created and sent — brands still must continue to be innovative to meet the new and ever changing expectations of customers.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the global pandemic, in which digital transformations ensued in weeks rather than years, we appear to be on the precipice of a global recession. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
