
The Consumer Trends Making Waves in Europe 2023
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production. By the end of the year the IMF expects much of Europe to be in a recession and unfortunately this is going to usher-in increasing monetary concerns for many consumers.