Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.