
How Boden Is Tailoring Bespoke Customer Journeys Through Data
Background For three decades Boden has been delighting it’s loyal customers with stylish, feel-good clothing. Synonymous with bright patterned garments complemented by masterly tailoring, a Boden dress or polo is as identifiable as one’s own fingerprint. From its humble beginnings as a pure-play mail-order retailer, to becoming early online adopters boosted with a smattering of