Relationship Marketing

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies.

The only way forward for marketers is to start by building a relationship with consumers. This is the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization and retention, Relationship Marketing is the key to building long-lasting connections and driving revenue. 

In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more!

80% of consumers have a favorite brand because that brand provides a consistent customer experience

74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable

Increasing retention rates by just 5% can increase profits by up to 95%

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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