Client Stories

Air Wick Improves Product Research Techniques Using Personalized Questionnaire

Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide.  With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they

Kansas Lottery Delivers Highly-engaging Player Experience

Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State Lottery has been tasked with not only generating revenue for the State, but also ensuring the integrity of its games. That includes $1, $2, $5, $10, $20, and $30 scratch tickets, plus $1 and $2 instant “pull-tab” games. Kansas Lottery

5 Ways Cheetah Digital Helps A World-Renowned High-Street Bank Prove Efficiency

The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are fraud-wary, resulting in them often being reticent to click call-to-actions in emails or

Castorama is evolving from product-oriented marketing to relationship marketing

Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup, Kingfisher), shares secrets to their success and their digital marketing vision at a time when consumer habits are constantly evolving. About Castorama is one of those established brands that the French have always

How Food for Planet Is Enriching The Customer Experience

A Little Background For 75 years Food for Planet has been redefining accepted industry norms, with a focus on combining high-quality meat-free or animal welfare led meat-based food with an ethos rooted in sustainability. One derided by its competitors, the continued rise in ethical consumerism means Food for Planet’s products are taking greater market share

Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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