
Air Wick Improves Product Research Techniques Using Personalized Questionnaire
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide. With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they