Marigold Engage+ Relationship Marketing provides banking and finance marketing teams with an elevated set of industry-compliant solutions, enabling them to make bolder customer interactions. What has previously been one-way or transactional communications have increasingly become two-way and relational. With Marigold Engage+, better support your customer journeys by making them orchestrated and personalized across multiple channels. Increase customer lifetime value through engaging and meaningful experiences, as well as cross-sell and upsell opportunities.
This industry is complicated enough
The 3 S’s – Security, Scale, & Support →
These elephants are staying in the room. S1. Ensuring adherence to regulations and security needs that require tailored system configurations and governance. S2. Enterprise-scale tools that help compliant brands manage seamless, multi-layered, global campaigns. S3. Full-support offerings by vendors with specialist industry knowledge ensure a consistent, efficient, and error-free adoption of solutions.
Monitoring your digital investments →
We know these tools ain’t cheap, and regulation only adds to the cost. CMO’s in banking and finance are always looking for ways to decrease spend and increase ROI. This alchemy IS possible if you look to consolidate marketing technology onto a single, compliant, and user-friendly solution. Also if you provide consistent experiences across key customer channels as part of a single user flow.
Relationships that last a lifetime →
If you’re doing it right, your customers, and their growing families (even their pets), will use your products and services for life. Consistently create better experiences over the entire life cycle, increase revenue by identifying — and acting on — cross-sell and upsell opportunities when they arise in your customer’s lives. Evolve your understanding further to grow engagement, retention, and loyalty.
Solutions that aren’t taxing
Personalization →
With our data-driven solutions, financial institutions can get in-depth insights that enable them to make better business-critical decisions. They can understand and anticipate which customer behavior will drive engagement. We offer a robust but easy-to-use solution to allow for program optimization and communication personalization. Marketers can also support multiple brands with different business needs and deliver differentiated offers that match customer value, stage, and life events.
Messaging & Experiences →
Continuing our heritage as being trusted data stewards with capabilities designed to protect your customers. Messaging users ensure data security by tokenizing specific values and exchanging those for actual data at the time of sending. We also offer GDPR and CCPA compliant, permission-based lifecycle solutions to help finserv brands move toward customer-centricity. Have customers share their aspirational goals at that particular moment via Experiences.
Renowned Services Teams →
Our professional services team is here to provide a complementary resource wherever possible. With an average experience of 14+ yrs in this ever-evolving sector, we make sure we keep ahead of the curve with flexible methodologies. Our security program is continuously involved in audits, risk assessments, compliance, and is SOC 2 compliant and FSQS accredited.
Banking & financial services brands that trust Marigold Engage+
Step into the manager’s office
We’d be happy to answer your questions and show you how our solutions help banking and financial services brands provide real value for their customers across the entire lifecycle.
Marigold Engage+ Relationship Marketing
From acquisition through to loyalty. A perfect fit for banking and financial service marketers.
