Beyond the Basics: 3 Tips to Advance Loyalty Programs
With a looming recession and possible budget cuts on the horizon, investing in loyalty has never been more important for marketers.
Creating a Brand Community
Learn the basics of how and why marketers should strive to establish communities around their brands
A Primer on Zero-Party Data
You know what your customers have done in the past, but do you have the data to know exactly what they want to do in the future?
Do Marketers Need to Worry About Google’s Plan to Delete Inactive Accounts?
With 5 easy-to-implement tactics to keep your deliverability rates high
5 Steps for Selecting the Right Email Marketing Platform for Media & Publishing
A step-by-step guide to developing an effective RFP for media & publishing marketers.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
