Research & Reports

The Forrester Wave™: Email Service Providers, Q1 2022

Download the full Forrester report now to find out why Cheetah earned the highest score possible in seven criteria: Dynamic Content, Privacy, Security, Distributed Business Model Support, Full-service support, Product Vision, and Globalization

Zero-Party Data:
An Optimal Path to Personalization

As third-party data and cookies become less viable, we explore the use cases for zero-party data. The report and webinar share definitions, advice, and examples of successes from the likes of Discovery Communications, Budweiser, and Aéropostale. This is a must read for any brand marketer.

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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