Research & Reports

Zero-Party Data:
An Optimal Path to Personalization

As third-party data and cookies become less viable, we explore the use cases for zero-party data. The report and webinar share definitions, advice, and examples of successes from the likes of Discovery Communications, Budweiser, and Aéropostale. This is a must read for any brand marketer.

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Loyalty 360 Technology Today: Industry Report

We are incredibly proud to be ranked with their highest classification. Let’s be clear, this is more valuable to us than any normal analyst ranking — this is real world feedback from loyalty practitioners themselves — the folks that actually do the implementations and deliver the business value for their brands.
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Welcome to the Next Generation of Personalization

In this report in partnership with the Customer Data Platform (CDP) Institute, you’ll learn what next-generation personalization is defined as, real-life use cases for implementing next-generation personalization, what you’ll need to implement next-generation personalization, and the benefits you’ll see from it.

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Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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