What Consumers Expect From Your Relationship Marketing Strategy
Learn stats from the 2023 Consumer Trends Index and how this data can inform your relationship marketing strategy.
Consumers Share Exactly What Will Drive Their Loyalty in 2023
The Latest European Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty.
The Consumer Trends Index 2023 Replay
This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.
The Data That Proves the Need for a Relationship Marketing Strategy
Learn what consumers expect in 2023 and how to deliver the ultimate experience in this webinar with eMarketer
Zero-Party Data: How to Collect, Engage and Drive Revenue
Learn how brands such as American Airlines, Smartbox and PepsiCo collect and use zero-party data to increase engagement and revenue up to 60%.
How is Relationship Marketing the key to converting consumers into advocates?
Explore the importance of emotional connections and the psychology behind rational loyalty. Discover how brands can motivate their customers to go from simply ‘liking’ a brand, to becoming ‘obsessed’.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
