Webinars

Zero-Party Data:
An Optimal Path to Personalization

As third-party data and cookies become less viable, we explore the use cases for zero-party data. The report and webinar share definitions, advice, and examples of successes from the likes of Discovery Communications, Budweiser, and Aéropostale. This is a must read for any brand marketer.

What It Takes to Win with Loyalty

Join Tim Glomb, VP of Content at Cheetah Digital, and Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, as they reveal developing trends in the membership landscape that are turning one-off customers into brand ambassadors.

The Metaverse, Marketing and Future of Privacy

In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users?

Relationship Marketing: The Future of Omnichannel Personalization

Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.

Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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