Collect zero-party data at scale
Collect zero-party data at scale
Consumers expect brands to deliver personalized experiences at every turn — but this is a challenge when consumers also call for tightened data and privacy controls. Marigold Grow helps solve this paradox by empowering marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns.
Interactive experiences
Our library of over 85 pre-built, interactive experiences empower marketers to connect with consumers while collecting actionable data. Whether a questionnaire, poll, quiz, or social story, marketers can clone, customize, and deploy campaigns with ease.
Harness the value exchange economy
Modern consumers need to be entertained, engaged, and receive something in return for their attention and information. Marigold Grow incorporates incentive mechanics that offer a tangible value exchange for consumer preference data.
Global localization
Unify disparate teams, multiple brands, or numerous territories on one platform without requiring IT expertise. Our platform makes it easy to localize campaigns at speed and scale so you can create a constant stream of actionable data no matter what.
Publish to every digital channel
From the smallest ad placement to the largest screen, Marigold Grow can be published to every owned, earned, and paid channel. If it’s digital and your consumer spends time there, Marigold Grow can have your campaign front-and-center.
Data acquisition & permission
With the first- and zero-party data you acquire using Marigold Grow, you will better understand your customers’ motivations, preferences, and desires — and be able to drive even more personalized campaigns across all Marigold Engage+ solutions.
Fan advocacy
Marigold Grow has a library of innovative campaign experiences that allow you to generate earned content and develop true brand affinity with your customers. That way, you can be sure the content you deliver is relevant and promotes natural advocacy.
Rapid deployment
With simple out-of-the-box functionality, you can quickly create high-converting, data-collecting experiences with drag-and-drop creative editors and intuitive control. You have the power to create campaigns without needing coding experts for support.
Integrated marketing
All the permissions and preference insights collected from Marigold Grow is driven to your CRM, EMP, CDP, and analytics platforms in real-time where it can power truly personalized marketing.
Enterprise scale
Marigold Grow has the scalability, infrastructure, speed, and agility to help brands create real-time, engaging experiences. We provide managed instances of the platform, single sign-on capabilities, and integrations with JavaScript, HTML, APIs, and more.
Data compliance comes first
The right data can help you create lasting relationships with customers — especially when used properly. We comply with SOC 2 Type 2, California Consumer Privacy Act (CCPA), and EU General Data Protection Regulations (GDPR), ensuring your brand is able to collect actionable, permissioned data and protect both your brand and customers’ security.
Ready to use data
to drive results?
Interactive experiences are just the beginning of what our solutions can do. Marigold Engage+ Relationship Marketing seamlessly solves marketer challenges across every step of the customer lifecycle — and makes marketers’ jobs easier in the process.
Talk to an expert
See Marigold Grow in action and chat through any questions, whenever it’s most convenient for you.
