The Strategy Behind Starbucks Relationship Marketing Efforts An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships. Read More
2022 Digital Consumer Trends by Age Group Learn how consumers expect your brand to engage with them across loyalty, messaging and via a value exchange with examples from American Airlines, The North … Read More
How Bakers Delight saw over a 20% increase in their basket size Increasing avg transaction by 25% is every marketer’s goal, but beating acquisition goals by 30% too? You can do it too, learn how. Read More
American Airlines & CES; How Zero-Party Data + Personalization Engine = Increased Revenue We delivered a significant revenue increase with 50%+ email open rates and 84% conversions to their highest loyalty members. You can too! Read More
Lessons for Back-to-School Marketers in 2022 Top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty. Read More
The Zero-Party Data Playbook 2022 Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue. Read More
Restaurant Revolution: Why Relationship Marketing is the Key The 101 on how the restaurant industry needs to adopt a full Relationship Marketing strategy. Get the stats, facts and examples to bolster your bottom … Read More
Cheetah Experiences for Retail Brands Relationship Marketing has never been more impactful for retail brands than today. Understand the core principals and how to execute. Read More
Newsroom CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers NASHVILLE, Tenn. –CM Group, a family of martech solutions specializing in multichannel digital marketing, today announced that the merger with Cheetah Digital has been finalized. The combined … Read More
CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers NASHVILLE, Tenn. –CM Group, a family of martech solutions specializing in multichannel digital marketing, today announced that the merger with Cheetah Digital has been finalized. The combined … Read More
