Beyond the Basics: 3 Tips to Advance Loyalty Programs

With a looming recession and possible budget cuts on the horizon, investing in loyalty has never been more important for marketers. Unfortunately, not all loyalty programs are built the same– brands wanting to foster genuine connections and engender emotional loyalty must go beyond the basics of “transaction-based” loyalty programs.

Transaction-based loyalty programs simply reward the transaction. Their “give-to-get” model does little to actively build relationships and even has the potential to become a mere accompaniment to normal spending behaviors. Loyalty should be doing more.

We’re providing advanced strategies that ensure your loyalty program:

• Delivers value at every touch with better data collection and activation
• Incentivizes engagement and participation with truly personalized and unique experiences
• Engages your members beyond the transaction to build authentic connections