Let’s Talk Loyalty – Insights From Some of the World’s Leading Loyalty Marketers

Having released almost 300 podcast episodes over the last three years, Paula Thomas is now affectionately known as the “Oprah of Loyalty.” Her podcast features interviews with the loyalty marketers in the world’s leading consumer brands, and it is ranked in the top 5% of podcasts worldwide. “Let’s Talk Loyalty” has interviewed senior loyalty strategy experts in every sector imaginable, including airline, hotels and retailers worldwide, featuring industry leaders like American Airlines, Ikea, Panera Bread, Microsoft and Dell. Join this session to gain a deeper understanding of successful loyalty tactics.

Where Does Your Brand Stand: The Top Metrics and KPIs in Customer Loyalty

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access.

ESPs and CDPs Collided – Now What?

As the marketing technology landscape becomes more crowded than ever, some confusion has arisen between the acronyms that make up this field. We’re going to dispel some of the mystery around two of those acronyms – Email Service Providers (ESPs) and Customer Data Platforms (CDPs).