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When it comes to successful marketing strategies you must invest in solid technology. But what’s that investment without the right people to manage it, to launch campaigns and to glean the insights from it? Katie Knight is CRO at TGI Friday’s and has always been a big believer in getting the right people in place to manage technology investments and ensure you hit your goals.

Having released almost 300 podcast episodes over the last three years, Paula Thomas is now affectionately known as the “Oprah of Loyalty.” Her podcast features interviews with the loyalty marketers in the world’s leading consumer brands, and it is ranked in the top 5% of podcasts worldwide. “Let’s Talk Loyalty” has interviewed senior loyalty strategy experts in every sector imaginable, including airline, hotels and retailers worldwide, featuring industry leaders like American Airlines, Ikea, Panera Bread, Microsoft and Dell. Join this session to gain a deeper understanding of successful loyalty tactics.

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access.

Join us for an informative session with Nick Wilcox, head of CRM and Performance Marketing at The White Company who explains how the theory of incrementality and rigorous A/B testing are put into practice for every campaign. 

In this session, we’ll reveal how the exchange of value and real time engagement creates perceivable value and relevancy to each consumer’s buying journey through personalization.

Join us for a conversation at Wembley Stadium to learn more about their content strategy, how they’re monetizing their database with their 27 commercial brand partners, and how they’re growing the sport with young women at a grassroots level.

As the marketing technology landscape becomes more crowded than ever, some confusion has arisen between the acronyms that make up this field. We’re going to dispel some of the mystery around two of those acronyms – Email Service Providers (ESPs) and Customer Data Platforms (CDPs).