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Want a Simple Messaging Solution to Enhance Business Results? Look No Further Than SMS

Adoption of SMS continues to grow and there is a reason why – it drives tangible results for organizations! In this session, Andy Gladwin, Head of Mobile at Cheetah Digital, provides insights on how organizations are successfully growing their customer base and better understanding, informing and inspiring their customers through the utilization of SMS, resulting in a significant ROI.

More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Stephanie specializes in marketing and privacy, and a focus on the balance between privacy, trust and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.

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