The State of Brand Loyalty

in the U.K.

U.K consumers are loyal by nature, but what they expect from the loyalty programs that turn them from one-off customers into loyal brand advocates is maturing. Points-for-prizes although effective is merely one of the many different tactics one can use to help engender lasting consumer loyalty

This report shares exclusive data on the latest trends in consumer loyalty, the value exchanges that encourage repeat purchases and how to develop a loyalty program that goes beyond discounts.

The State of Brand Loyalty

in the U.K.

U.K consumers are loyal by nature, but what they expect from the loyalty programs that turn them from one-off customers into loyal brand advocates is maturing. Points-for-prizes although effective is merely one of the many different tactics one can use to help engender lasting consumer loyalty

This report shares exclusive data on the latest trends in consumer loyalty, the value exchanges that encourage repeat purchases and how to develop a loyalty program that goes beyond discounts.

U.K. consumers enjoy the benefits that come from being loyal to a brand, and a staggering 61% not only have a favourite, but will happily pay more to purchase over the competition.

Yet highly-profitable customers are being handed to your competitors

Over two-thirds of U.K. consumers say there are examples where they frequently buy from the same company, but don’t feel loyal to that company – that’s a huge slice of the market that, given a little encouragement could become repeat customers to your brand.

Of course consumers love a discount for their loyalty but the real story here is the sizable year-on-year rise in consumers valuing engaging interactive experiences, exclusive access to products, personalised product recommendations, brand recognition and brand community.

The Cost of Getting Loyalty Wrong

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