Aussie marketers: Is your brand ‘relationship marketing ready’?

Aussie consumers trust ads less, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?

Join a panel of marketing experts as we discuss:

  • What Aussie consumers want and don’t want from their favourite brands
  • How to win customers’ hearts and minds with relationship marketing
  • The “sweet spot” of customer loyalty in a world without cookies

Aussie marketers: Is your brand ‘relationship marketing ready’?

Aussie consumers trust ads less, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?

Join a panel of marketing experts as we discuss:

  • What Aussie consumers want and don’t want from their favourite brands
  • How to win customers’ hearts and minds with relationship marketing
  • The “sweet spot” of customer loyalty in a world without cookies

Miles Toolin portrait

Miles Toolin, Senior Solutions Consultant, Cheetah Digital

Adam Posner headshot

Adam Posner, CEO and Founder, The Point of Loyalty

Azadeh Williams headshot

Moderator: Azadeh Williams, Managing Partner, AZK Media

Teresa Sperti headshot

Teresa Sperti, Founder and Director, Arktic Fox

67%

67% of Australian consumers distrustful of advertising they see on social media

228%
40%

40% of consumers in Australia are more likely to take part in a loyalty program than last year

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