Hearst UK, the powerhouse behind well-known brands like Good Housekeeping and Men’s Health, set out to overhaul their email marketing strategy to better serve their audience and drive higher engagement.
How Hearst UK transformed its email marketing strategy and increased engagement Read More »
Download our comprehensive case study to see how Boden, a leading British fashion brand, transformed their customer engagement with the help of Marigold.
How Boden Tailors Bespoke Customer Journeys Through Data Read More »
See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Cheetah Digital by Marigold .
How Donatos Pizza Increased Sales With a Better Loyalty Program Read More »
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
The Strategy Behind Starbucks Relationship Marketing Efforts Read More »
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is one of the leading developers of engaging lifestyle content in the home, nature, science, and travel sectors for television, online, and emerging digital platforms. Whether it be the Cooking Channel, DIY Network, Travel Channel, or HGTV (to name a few),
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Read More »
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide. With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Read More »
Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State Lottery has been tasked with not only generating revenue for the State, but also ensuring the integrity of its games. That includes $1, $2, $5, $10, $20, and $30 scratch tickets, plus $1 and $2 instant “pull-tab” games. Kansas Lottery
Kansas Lottery Delivers Highly-engaging Player Experience Read More »
5 Ways Cheetah Digital by Marigold Helps A World-Renowned High-Street Bank Prove Efficiency The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are
Castorama is evolving from product-oriented marketing to relationship marketing Today, the customer and their needs are at the center of the brand’s thinking and this will be even more true in the future. Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup,
Castorama is evolving from product-oriented marketing to relationship marketing Read More »
