Client Story

Dream Home user interface

Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes

Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is one of the leading developers of engaging lifestyle content in the home, nature, science, and travel sectors for television, online, and emerging digital platforms. Whether it be the Cooking Channel, DIY Network, Travel Channel, or HGTV (to name a few),

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Air Wick Improves Product Research Techniques Using Personalized Questionnaire

Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide.  With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they

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Kansas Lottery Delivers Highly-engaging Player Experience

Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State Lottery has been tasked with not only generating revenue for the State, but also ensuring the integrity of its games. That includes $1, $2, $5, $10, $20, and $30 scratch tickets, plus $1 and $2 instant “pull-tab” games. Kansas Lottery

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5 Ways Cheetah Digital by Marigold Helps A World-Renowned High-Street Bank Prove Efficiency

5 Ways Cheetah Digital by Marigold Helps A World-Renowned High-Street Bank Prove Efficiency The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are

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Castorama is evolving from product-oriented marketing to relationship marketing

Castorama is evolving from product-oriented marketing to relationship marketing Today, the customer and their needs are at the center of the brand’s thinking and this will be even more true in the future. Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup,

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