How Donatos Pizza Increased Sales With a Better Loyalty Program
See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Marigold Engage+ by Marigold.
Client Story
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is one of the leading developers of engaging lifestyle content in the home, nature, science, and travel sectors for television, online, and emerging digital platforms. Whether it be the Cooking Channel, DIY Network, Travel Channel, or HGTV (to name a few), …
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Air Wick Improves Product Research Techniques Using Personalized Questionnaire
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide. With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they …
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Kansas Lottery Delivers Highly-engaging Player Experience
Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State Lottery has been tasked with not only generating revenue for the State, but also ensuring the integrity of its games. That includes $1, $2, $5, $10, $20, and $30 scratch tickets, plus $1 and $2 instant “pull-tab” games. Kansas Lottery …
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5 Ways Marigold Engage+ Helps A World-Renowned High-Street Bank Prove Efficiency
5 Ways Marigold Engage+ Helps A World-Renowned High-Street Bank Prove Efficiency The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are fraud-wary, resulting …
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How Bakers Delight saw over a 20% increase in their basket size
Increasing avg transaction by 25% is every marketer’s goal, but beating acquisition goals by 30% too? You can do it too, learn how.
Castorama is evolving from product-oriented marketing to relationship marketing
Castorama is evolving from product-oriented marketing to relationship marketing Today, the customer and their needs are at the center of the brand’s thinking and this will be even more true in the future. Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup, …
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How Food for Planet Is Enriching The Customer Experience
How Food for Planet Is Enriching The Customer Experience A Little Background For 75 years Food for Planet has been redefining accepted industry norms, with a focus on combining high-quality meat-free or animal welfare led meat-based food with an ethos rooted in sustainability. One derided by its competitors, the continued rise in ethical consumerism means …
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How Boden Is Tailoring Bespoke Customer Journeys Through Data
How Boden Is Tailoring Bespoke Customer Journeys Through Data As part of its on-going commitment to put the customer at the heart of its creative process, Boden teamed-up with Marigold Engage+ to embark on a journey of delivering truly-personalized content and product recommendations from a strategy rooted in data-driven marketing. Background For three decades Boden …
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