Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Marigold Engage+ proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Intelligent Marketing allows brands to uncover insights and audiences, and drive results with recommendations and predictions leveraging machine learning.
In simple terms we explain the 4 stages of relationship marketing and include ideas and examples of global brands that are having success implementing this strategy.
Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing involves gaining a deeper understanding of each customer and responding across touchpoints in real-time with constantly-improving personalization. Whether a consumer is a prospective
The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re
As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.
So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in
