5 Baby Boomer Stats Marketers Need to Know
Baby Boomers are the largest generation with the strongest purchasing power. Stay up to date on this generation’s attitude and trends.
How Consumers Really Feel About Data, Privacy and Personalization
Marketers cannot afford to be out of touch. Learn how consumers feel about cookie tracking, third-party data, and personalization.
5 Gen ZÂ Stats Marketers Need to Know
Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.
4 Rules for Building a Lasting Community of Loyal Brand Advocates
Modern consumers are more cognizant than ever of the value of their personal and preference data.
3 Questions with Rima Deming about the Gmail Account Deletion
Everything marketers need to know on Google’s inactive Gmail account deletion initiative.
Relationship Marketing Across the Entire Customer Lifecycle: How Does Your Organization Stack-up?
When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.
The Value Exchange Economy
Modern consumers are more cognizant than ever of the value of their personal and preference data.
The Results of Effective Loyalty: Stats from Leading Brands
When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.
Accessible Email Design Is for Everyone
Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. So, we’re busting some common misconceptions to help empower you to make accessibility a central part of your email strategy and design process.
Gamification: The Secret to Incentivizing Engagement and Driving Personalization
Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. Fortunately, brands can leverage gamification to capture their audience’s attention and ethically collect zero-party data.
Podcasts:
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
