How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)
$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going
$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going
The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile
Customers expect every interaction, regardless of channel or device, to be a continuation of their previous experience. Marketers require access to a unified and actionable
To celebrate the release and build further anticipation ahead of the hit new film, The Darkest Minds, 20th Century Fox NZ launched an engaging watch and win
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every vertical. But as consumer expectations have matured, the loyalty initiatives
Mobile can polarize customer experience from being invasive to highly valuable and frictionless for consumers. Data regulations and policy have evolved as have consumers’ attitudes
​ What is Real-Time Interaction Management? Let’s break it down the Merriam-Webster way: Real Time: the actual time during which something takes place Interaction: mutual
The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer
According to Gartner, Â personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase
Tom Fishburne aka the Marketoonist delivered this laugh-out-loud session about how you can implement cultural change to empower and inspire your team.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Join Patrick Tripp and Andy Gladwin at Marigold Engage+ for the first 2022 episode of PULSE, which will cover Andy’s background, his focus at Marigold Engage+, defining Relationship Marketing, and how it applies to mobile engagement.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.