Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Intelligent Marketing: Leverage the Power of ML for Personalized Journeys
Intelligent Marketing allows brands to uncover insights and audiences, and drive results with recommendations and predictions leveraging machine learning.
The 4 Stages of Relationship Marketing Explained
In simple terms we explain the 4 stages of relationship marketing and include ideas and examples of global brands that are having success implementing this strategy.
Real-Time Marketing: Respond in Real-Time with Contextual and Personalized Experiences
Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing involves gaining a deeper understanding of each customer and responding across touchpoints in real-time with constantly-improving personalization. Whether a consumer is a prospective
Cross-channel Marketing: Deliver Messages That Resonate and Delight
The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re
Messaging at Scale: Accelerating Email and SMS Programs
As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.
Data Enrichment: Know All That Is Knowable About Your Customers
So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in
Value Exchange: The Foundation of Relationship Marketing
Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta). This has consumers protecting their personal information more than ever before. They’ll share it, but it should be
How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)
$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going to stop — according to the same report, the number will keep rising, as brands spend up to $15 billion on influencer marketing by 2022.
4 Ways Mobile Can Operationalize Relationship Marketing
The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these devices. To reach today’s consumer, brands must
