Blog

Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.

Modern consumers are more cognizant than ever of the value of their personal and preference data.

Everything marketers need to know on Google’s inactive Gmail account deletion initiative.

When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.

When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. So, we’re busting some common misconceptions to help empower you to

Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. Fortunately, brands can leverage gamification to capture their audience’s attention and ethically collect zero-party data.

Brands may be tempted to overlook the importance of clean data, but that would be a mistake. Clean data is essential for brands looking to fully leverage their data for a killer personalization strategy. Here’s 5 ways to tidy up your data and keep it that way.

Brands looking to cultivate real emotional connections with their customers need more than a transaction-based loyalty program. We’re breaking down what a transactional loyalty program is and how advanced loyalty builds better relationships.