Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. Fortunately, brands can leverage gamification to capture their audience’s attention and ethically collect zero-party data.
Brands may be tempted to overlook the importance of clean data, but that would be a mistake. Clean data is essential for brands looking to fully leverage their data for a killer personalization strategy. Here’s 5 ways to tidy up your data and keep it that way.
Brands looking to cultivate real emotional connections with their customers need more than a transaction-based loyalty program. We’re breaking down what a transactional loyalty program is and how advanced loyalty builds better relationships.
Brands may be tempted to overlook the importance of clean data, but that would be a mistake. Clean data is essential for brands looking to fully leverage their data for a killer personalization strategy. Here’s 5 ways to tidy up your data and keep it that way.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production. By the end of the year the IMF expects much of Europe to be in a recession and unfortunately this is going to usher-in increasing monetary concerns for many consumers.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production. By the end of the year the IMF expects much of Europe to be in a recession and unfortunately this is going to usher-in increasing monetary concerns for many consumers.
As the CPG industry continues to see an increase in sales, even as it did during the pandemic, brands like Hill’s Pet, have been working on large-scale digital transformation to better understand the customers who are buying their products. As a CPG brand that puts the consumer at the heart of their strategy, using a relationship marketing model and Marigold Engage+’s Engagement Data Platform, Hill’s Pet has been working to meet an increased demand for authenticity and personalization from its customers.
The primary objective for marketers should be to establish an emotional connection with customers — to create connections rather than focus on conversions. Achieving this level of intimacy demands an elaborate and strategic sequence of activity and behavior to drive customer engagement at every opportunity. Though hospitality marketers have been working hard, doing more with less, now they can have the ability to connect with customers in a new and innovative way.
The next steps to forging strong and lucrative D2C relationships involves taking that new data from consumers and creating a single view of the customer, in order to extract a meaningful single source of insight. Yet, even when the data is collected, meaningful communications created and sent — brands still must continue to be innovative to meet the new and ever changing expectations of customers.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the global pandemic, in which digital transformations ensued in weeks rather than years, we appear to be on the precipice of a global recession. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.Â
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Join Patrick Tripp and Andy Gladwin at Marigold Engage+ for the first 2022 episode of PULSE, which will cover Andy’s background, his focus at Marigold Engage+, defining Relationship Marketing, and how it applies to mobile engagement.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Marigold Engage+’s enterprise client base.
