Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. So, we’re busting some common misconceptions to help empower you to
Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. Fortunately, brands can leverage gamification to capture their audience’s attention and ethically collect zero-party data.
Brands may be tempted to overlook the importance of clean data, but that would be a mistake. Clean data is essential for brands looking to fully leverage their data for a killer personalization strategy. Here’s 5 ways to tidy up your data and keep it that way.
Brands looking to cultivate real emotional connections with their customers need more than a transaction-based loyalty program. We’re breaking down what a transactional loyalty program is and how advanced loyalty builds better relationships.
Brands may be tempted to overlook the importance of clean data, but that would be a mistake. Clean data is essential for brands looking to fully leverage their data for a killer personalization strategy. Here’s 5 ways to tidy up your data and keep it that way.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production.
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production.
As the CPG industry continues to see an increase in sales, even as it did during the pandemic, brands like Hill’s Pet, have been working on large-scale digital transformation to better understand the customers who are buying their products. As a CPG brand that puts the consumer at the heart
The primary objective for marketers should be to establish an emotional connection with customers — to create connections rather than focus on conversions. Achieving this level of intimacy demands an elaborate and strategic sequence of activity and behavior to drive customer engagement at every opportunity. Though hospitality marketers have been
The next steps to forging strong and lucrative D2C relationships involves taking that new data from consumers and creating a single view of the customer, in order to extract a meaningful single source of insight. Yet, even when the data is collected, meaningful communications created and sent — brands still
