The purchasing power and influence of Generation Z consumers are on the rise. As marketers, understanding the preferences of this generation of digital natives is crucial for developing effective relationship marketing strategies. In this blog post, we’ll explore five key statistics that shed light on the preferences and behaviors of Gen Z consumers, providing a glimpse into what you can expect to find in our comprehensive U.S. Gen Z Consumer Trends Index Report. Let’s dive in!
56% of Gen Z consumers have made an in-app purchase with their mobile phones in the last year.
The high frequency of in-app purchasing among Gen Z consumers points to the importance of mobile optimization. Brands need to ensure that their websites, apps and purchasing processes are mobile-friendly to provide a seamless user experience. Optimizing your brand’s mobile experience and offering convenient and secure in-app purchasing options are key elements to maximizing opportunities with the Gen Z market.
84% of Gen Z consumers say that their favorite brand treats them like an individual.
In a world of one-size-fits all approaches, the brands who prioritize personalization have a competitive advantage. Gen Z consumers value uniquely tailored experiences, and are more likely to choose brands that understand and cater to their individuality. By investing in genuine relationship building and personalization, you can rise above the generic strategies of your competitors, turn casual customers into loyal ones, and ultimately gain a competitive edge.
70% of Gen Z consumers cite data privacy policies as either important or critically important to maintaining brand loyalty.
Data privacy is a significant concern for Gen Z consumers, who have grown up in an era of high-profile data breaches and privacy scandals. To establish trust and maintain brand loyalty, it’s crucial to prioritize data privacy and communicate transparently about your policies and practices. A good start is to distance yourself from creepy marketing tactics, and emphasize a zero-party data (ZPD) approach.
74% of Gen Z consumers are willing to share their hobbies and interests with brands in exchange for better service.
Gen Z consumers value personalized experiences and are willing to share information about their hobbies and interests to receive an enhanced service from brands. By leveraging this willingness, marketers can gather valuable insights and tailor their offerings to match the unique preferences of individual consumers. Engage with Gen Z consumers through interactive quizzes or surveys to transparently gather psychographic data, enabling you to deliver more relevant and engaging experiences.
52% of Gen Z consumers are more likely to participate in a loyalty program this year compared to last.
Loyalty programs can be an effective tool for cultivating customer loyalty, and Gen Z consumers are increasingly interested in participating. By offering exclusive content, offers and personalized experiences through your loyalty program, you can motivate Gen Z consumers to engage with your brand. Creating a seamless and user-friendly digital experience for your loyalty program, such as with a mobile app or gamification elements, can further enhance their engagement and enthusiasm.
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If you found these statistics intriguing, be sure to download our full Gen Z Report today. There, you’ll discover more key statistics and insights related to Gen Z’s most frequent purchase channels, messaging preferences, positions on data privacy and more!