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Loyalty at KFC: Focusing on Fun and Fans for Frequency

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Building a loyal customer base is essential in today’s competitive quick-service restaurant (QSR) market. But how can brands like KFC not only attract millions of members to their loyalty programme but also keep them engaged long-term?

In our latest on-demand webinar, powered by Let’s Talk Loyalty, we sit down with Paul Tuscano, Chief Digital Officer at KFC, to reveal the secrets behind KFC’s successful loyalty programme and the key strategies that drove over 1 million sign-ups shortly after launch. Here’s a sneak peek at what you’ll learn.

How KFC Revolutionised Customer Loyalty

In this webinar, Paul shares exclusive insights into how KFC developed a programme that resonates deeply with its customers. From innovative gamification techniques to tailored rewards that encourage repeat visits, you’ll hear about the core elements that make the KFC loyalty programme a standout in the industry.

The Role of Gamification and Engagement

One of the highlights of KFC’s strategy is how it uses gamification to drive engagement. Learn how simple rewards can be combined with game-like mechanics to motivate customers to return again and again.

The Power of Strategic Partnerships

The webinar also delves into the collaboration between Marigold and KFC, exploring the psychology and methodology behind creating a loyalty programme that truly works. Together, they built a system that both attracts and retains loyal customers – an approach that can inspire your own loyalty initiatives.

Ready to Discover More?

This blog only scratches the surface of what KFC’s loyalty programme achieved. Want to learn the full story and see how you can apply these insights to your own business?

Watch the full webinar on demand now!

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Marigold

Cheetah Digital by Marigold is a cross-channel customer engagement solution provider for the modern marketer. Cheetah Digital by Marigold enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. We are a business partner to the world’s best brands and have employees across 13 countries.

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チーターデジタルは、全世界で40,000以上のグローバル ブランドに対して、マーケティングテクノロジーを提供するMARIGOLD(マリーゴールド)グループに所属しています。日本では、Marigold Engage+(マーケティングオートメーションツール)、Marigold Loyalty(ロイヤルティ プログラム管理ソリューション)、Marigold Grow(多様なテンプレートでインタラクティブな施策設計・実装が可能なキャンペーン管理ツール)、Marigold Liveclicker (動的パーソナライズコンテンツ生成ツール)の4製品を提供。
ソリューションに加え、コンサルティング・制作・運用などのプロフェッショナルサービスを強みとし、企業のパーソナライズされたブランド体験提供を支援しています。

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About

Cheetah Digital by Marigold is a cross-channel customer engagement solution provider for the modern marketer. Cheetah Digital by Marigold enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. We are a business partner to the world’s best brands and have employees across 13 countries.

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