Building a loyal customer base is essential in today’s competitive quick-service restaurant (QSR) market. But how can brands like KFC not only attract millions of members to their loyalty programme but also keep them engaged long-term?
In our latest on-demand webinar, powered by Let’s Talk Loyalty, we sit down with Paul Tuscano, Chief Digital Officer at KFC, to reveal the secrets behind KFC’s successful loyalty programme and the key strategies that drove over 1 million sign-ups shortly after launch. Here’s a sneak peek at what you’ll learn.
How KFC Revolutionised Customer Loyalty
In this webinar, Paul shares exclusive insights into how KFC developed a programme that resonates deeply with its customers. From innovative gamification techniques to tailored rewards that encourage repeat visits, you’ll hear about the core elements that make the KFC loyalty programme a standout in the industry.
The Role of Gamification and Engagement
One of the highlights of KFC’s strategy is how it uses gamification to drive engagement. Learn how simple rewards can be combined with game-like mechanics to motivate customers to return again and again.
The Power of Strategic Partnerships
The webinar also delves into the collaboration between Marigold and KFC, exploring the psychology and methodology behind creating a loyalty programme that truly works. Together, they built a system that both attracts and retains loyal customers – an approach that can inspire your own loyalty initiatives.
Ready to Discover More?
This blog only scratches the surface of what KFC’s loyalty programme achieved. Want to learn the full story and see how you can apply these insights to your own business?