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The Customer Engagement Suite for Marketers

True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value.

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Named a Leader

Forrester Wave™
Email Marketing Service Providers
Q2 2020

Named a Leader

Forrester Wave™
Loyalty Technology Platforms
Q2 2019

Top 10 CDP Providers

CDP Institute
Customer Data Platforms
2020

Named a Challenger

Gartner Magic Quadrant
Multichannel Marketing Hubs
2020

Award-Winning End-to-End Data, Marketing and Loyalty Solutions

 

Deliver personalized experiences, cross-channel messaging and loyalty programs that add value to your customer relationships. The Cheetah Digital Customer Engagement Suite enables marketers to rapidly scale and meet the demands of the modern consumer.

Meet Changing Consumer Expectations

 

The need for digital transformation is accelerating quickly and you need new capabilities to meet evolving expectations.
Cheetah Digital can help you get there quickly.

 

Consumer Expectations

Marketing Capabilities Needed

Treat me as an individual, not a segment
Single customer view and real-time personalization
Protect my data and don’t snoop on me
Permissions based data strategy
Act like one brand, however I interact with you
Cross-channel journey orchestration
Develop a relationship with me
Incent behaviors beyond transactions
Keep me coming back for more
Loyalty program management

A Personalized Path to Customer Engagement

 

We provide the integrated technology and services you need to build lasting, profitable and mutually-rewarding relationships with customers.

 

Unknown consumer

Grow Your
Database

Turn marketing and advertising efforts into a consumer database using engaging experiences to convert the unknown to know

 

Turn marketing efforts into a consumer database using engaging experiences that convert the unknown to known.

Build Consumer
Profiles

Build Consumer Profiles

 

Gather zero-party data (like purchase intent and psychographic data) at point of ingest to profile consumers.

Known customer

Unify Your
Datasets

Unify Your Datasets

 

Bring POS, ERP and other first-party data into a single, unified platform for real-time insights and activation.

Segment &
Analyze

Segment & Analyze

 

Discover opportunity, build audience segments and orchestrate data with real-time interaction management.

Retained customer

Cross-Channel
Engagement

Bring POS, ERP and other first party data info a single, unified platform for real-time insights and activation

 

Deliver content and offers via email, SMS and mobile wallet at scale with deep analytics and optimization via machine learning.

Personalization
At Scale

Personalization at Scale

 

Activate your first and zero-party data to deliver personalized messaging, journey orchestration and higher engagement.

Loyalty Member

Reward
Loyalty

Reward Loyalty

 

Engage, reward and incentivize customers while optimizing your offers and building customer lifetime value.

Foster
Advocacy

Foster Advocacy

 

Build a seamless consumer journey that rewards behavior and fosters emotional loyalty to your brand.

No Need for Compromise

 

Unlock the power of customer data without compromising on best of breed functionality. Cheetah Digital is the only integrated platform that is a leader in email marketing, loyalty and customer data platforms.

 

Forrester Wave™: Email Marketing Service Providers, Q2 2020

Forrester_Email_Wave_2020.png

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Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Forrester_Loyalty_wave_2019

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Research Leads Our Thinking

 

Consumers’ wants, needs, and preferences are clear. Our solutions help you navigate the current marketing environment to meet customer expectations at scale. 

39%

Consumers are turned off personalized ads

39%

39% of U.S. consumers don’t like personalized ads driven from cookie data.

44%

In Australia 44% of consumers are turned off by personalized ads from brands.

 

Learn more in our report, "The Consumer's POV on Privacy, Messaging, Personalization and Brand Loyalty."
 

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70%

Consumers have taken privacy steps

70%

Of US consumers do not trust social media platforms with their data because of privacy issues.

37%

Of consumers regularly delete cookies and 30% have installed an ad blocker.

 

Hear more from Forrester Analyst Fatemeh Khatibloo in "Colliding Worlds of Privacy & Personalization."
 

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55%

Consumers will share data direct to a brand for value

55%

Of consumers in Spain are happy to share data directly to a brand in return for a value exchange. Other markets had similar results. Discounts/coupons, and loyalty points/rewards were the most desired mechanics.

 

Hear more from Forrester Analyst Stephanie Liu in "An Illustrated Guide to Collecting Zero-Party Data."
 

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73%

Email beats social ads for driving sales

73%

Of US consumers have made a purchase from an email offer

31%

Of US consumers have made a purchase from a social media ad

26%

Of US consumers have made a purchase from a banner ad

42%

Of US consumers are more likely to engage with an email offer if it personalized

 

Hear Bloomin' Brands CCO Michael Stutts on how real-time messaging fuels their D2C strategies.
 

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34%

Consumers will be loyal if encouraged

34%

In the U.K. 34% of consumers who may buy a given brand claim they are not loyal to that brand because they were not offered any encouragement to remain loyal

 

Hear Forrester's Emily Collins in "How to Create a Loyalty Strategy, Not Just a Rewards Program."
 

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9X

Loyalty participation is on the rise

9X

Almost 9 times as many US consumers are planning to participate in more loyalty programs in 2020 than those planning to reduce participation

 

Hear Andrew Szocs of Salling Group discuss how they hit their annual loyalty goals in only 4 weeks.
 

Watch now

Talk to an expert


We'd love to answer your questions and show you how our Customer Engagement Suite
can help you provide true value for customers across the entire lifecycle.