The Christmas Forecast 2024

Happy smiling woman using phone at the Christmas market

As marketers grapple with economic turbulence and shifting consumer behaviour, the golden quarter presents a major opportunity for UK retailers. Recognising the importance of the upcoming 2024 holiday season, Marigold is proud to sponsor Retail Week’s essential Christmas in July report. Below, you’ll discover several of the key areas that the report covers.

Decoding the Economic Paradox: A Retail Perspective

With consumer confidence showing signs of recovery, the shadow of high interest rates looms large, affecting spending habits. However, the silver lining appears in the form of stabilising inflation rates, hinting at a cautiously optimistic outlook for consumer expenditure. The Retail Week report offers retailers a deep dive into these economic contradictions, providing a grounded understanding to strategise upon.

Christmas in July: Predicting Next Year’s Retail Wave

Traditionally, Christmas in July has been a crystal ball for retailers, offering early insights into what’s in store for the holiday season. The report brings to light the expected shifts and opportunities in consumer behaviour and spending. 

Consumer Confidence and Spending: What the Numbers Reveal

The dance of consumer confidence with economic indicators such as interest rates and inflation paints a complex picture for retailers. The report reveals a nuanced view of consumer sentiment, showcasing a recovering but cautious shopper. It helps retailers decipher these numbers, offering strategies to tap into the evolving consumer psyche and drive engagement and sales.

Sector-Specific Strategies for the Golden Quarter

No two retail sectors are the same, and the festive season often highlights these differences. The report offers a treasure trove of sector-specific insights and strategies, enabling retailers to tailor their approaches to maximise appeal and profitability. 

Empowering Retail Success: Download Retail Week’s Christmas Forecast 2024

We invite all proactive retailers to delve into this report. By understanding the economic climate, consumer sentiment, and strategic nuances, retailers can position themselves for a prosperous 2024 festive season.

Don’t let the complexities of the market cloud your path. Download the report now and unlock the insights that will shape your success in the upcoming golden quarter.

Empowering Retail Success: Download Retail Week’s Christmas Forecast 2024

Marigold is a global martech leader with a clear goal: to help brands find their people, really get to know them, and make them superfans via relevant, personalised experiences. 

Whether you already have ideas for a winning holiday campaign and just need a solution to action them, or need A to Z strategic support, Marigold has you covered. Let’s talk!

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Marigold

Cheetah Digital by Marigold is a cross-channel customer engagement solution provider for the modern marketer. Cheetah Digital by Marigold enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. We are a business partner to the world’s best brands and have employees across 13 countries.

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Cheetah Digital by Marigold is a cross-channel customer engagement solution provider for the modern marketer. Cheetah Digital by Marigold enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. We are a business partner to the world’s best brands and have employees across 13 countries.

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