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The Relevancy Ring ESP Buyer’s Guide 2017
The Relevancy Ring details the aspirations and hurdles that marketers face; the most desirable vendor features and attributes; and in-depth analysis of several email marketing providers, with a ranking of product features, service capabilities, innovation and customer satisfaction.
Q1 2017 North America Email Benchmark Report
Download the report for an in-depth look at Q1's most important marketing trends, including key findings in email volume, open and click rates, transactions, revenue per email, average order values and a spotlight on birthday emails.
Q4 2016 North America Email Benchmark Report
Here's your invitation for an in-depth look at Q4's most important marketing trends, including key findings in email volume, open and click rates, transactions, revenue per email, average order values, and a spotlight on kinetic emails.
Win Back Your Customers: Email Reactivation Guide
Looking to identify and re-engage inactive subscribers? Strategic reactivation campaigns can help win back as much as 40% of your inactive file, and reduce deliverability issues that hurt sender reputation.
Spotlight on Email Deliverability
Email can build brand loyalty and drive direct revenue, but those emails must first reach the inbox. Learn how to strategize for email deliverability, optimizing your programs by focusing on data quality, relevance and reactivation.
Movember Case Study
Facing the challenge to deliver tailored e-newsletters across 21 countries, in 37 languages, Movember developed centrally-controlled templates that could be altered regionally. The result? 300% more personalized newsletters created.
Mobile Marketing Best Practices Guide
To acquire, engage and convert customers via mobile devices, marketers must master mobile marketing best practices, such as developing a mobile list acquisition program and encouraging sign-up by promoting subscription across channels.
American Eagle Case Study
AEO’s integrated, omni-channel program, the “12 Days of Legendary Gifts,” aimed to acquire new SMS and email subscribers, increasing engagement and driving sales. Their daily SMS alerts yielded a huge 50% - 60% click through rate.