The holiday season looms near, and marketers are feeling the pressure to develop campaigns that drive results. Fortunately, personalized emails can be exactly what's needed.

Want to build better, more personalized campaigns? Take a look at the type of data you're collecting and how you're using it.

Innovators in the hospitality and travel industry are capitalizing on the experience economy in numerous ways. Creating top-notch, unique experiences is key to grabbing travelers’ attention.

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.

With a low cost and high return, email marketing provides a big opportunity for marketers, but also its own set of challenges. 

We're only 14 days out from Signals 19 and there's so much to get excited about. That said, here are 14 things we're looking forward to seeing.

When it comes to measuring the success of loyalty programs, knowing which KPIs to focus on is critical. We find that customer-centric data is key to measuring the impact of our program. 

Festival Hall will be the central hub for all of the activity at Signals 19, including our informative breakout sessions and Solutions Experience Zone where you can test drive new products.

In this Q&A session, Chief Security Officer Jill Knesek discusses how marketers can respect the privacy of consumers, while also using data to deliver personalized interactions.