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Emotional Loyalty 101: Build a Foundation of Trust
When customers have faith your business will treat them with respect and authenticity, you’ve achieved the ultimate goal of any loyalty program — emotional loyalty.
Cheetah Digital’s Partnership with Sabre Takes Airline Loyalty Programs to New Heights
The cloud-based Cheetah Loyalty solution will now be incorporated into the Sabre Commercial Platform, empowering our joint clients to deliver unique experiences and engage customers in new ways.
Introducing Cheetah Message Archive
With Cheetah Message Archive, our clients can seamlessly archive every email they send their customers to better comply with internal standards and to provide better customer experiences.
The Death of the Customer Journey: an Interview With Judd Marcello
Cheetah Digital EVP of Marketing, Judd Marcello, shares his take on why the customer journey is dead and how better data management leads to emotional loyalty.
Emotional Loyalty 101: Build Real Relationships with Your Customers
Achieving and maintaining customer attachment to your brand is a must. But how do you bridge the attachment gap to create a lasting connection?
Scale Your Marketing Efforts by Choosing the Right Partner
When searching for a marketing platform, marketers should be looking for reliable technology and a partner that will commit to an end-to-end partnership.
Q&A: Your Loyalty Rewards Are Valuable — They Should Be Kept Secure
Cheetah Digital’s Deputy Chief Information Security Officer explains how customers currently treat the security of their loyalty programs and what Cheetah Digital clients can do to mitigate risk.
Emotional Loyalty 101: How to Go From Being Liked to Loved by Customers
Affinity is one of the three components of emotional loyalty. It's only when this bond forms and a customer feels valued and respected is emotional loyalty achieved.