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Blog
Emotional Loyalty 101: Build a Foundation of Trust
When customers have faith your business will treat them with respect and authenticity, you’ve achieved the ultimate goal of any loyalty program — emotional loyalty.
Blog
Cheetah Digital’s Partnership with Sabre Takes Airline Loyalty Programs to New Heights
The cloud-based Cheetah Loyalty solution will now be incorporated into the Sabre Commercial Platform, empowering our joint clients to deliver unique experiences and engage customers in new ways.
Blog
Introducing Cheetah Message Archive
With Cheetah Message Archive, our clients can seamlessly archive every email they send their customers to better comply with internal standards and to provide better customer experiences.
Blog
The Death of the Customer Journey: an Interview With Judd Marcello
Cheetah Digital EVP of Marketing, Judd Marcello, shares his take on why the customer journey is dead and how better data management leads to emotional loyalty.
Blog
Emotional Loyalty 101: Build Real Relationships with Your Customers
Achieving and maintaining customer attachment to your brand is a must. But how do you bridge the attachment gap to create a lasting connection? 
Blog
Scale Your Marketing Efforts by Choosing the Right Partner
When searching for a marketing platform, marketers should be looking for reliable technology and a partner that will commit to an end-to-end partnership.
Blog
Q&A: Your Loyalty Rewards Are Valuable — They Should Be Kept Secure
Cheetah Digital’s Deputy Chief Information Security Officer explains how customers currently treat the security of their loyalty programs and what Cheetah Digital clients can do to mitigate risk.
Blog
Emotional Loyalty 101: How to Go From Being Liked to Loved by Customers
Affinity is one of the three components of emotional loyalty. It's only when this bond forms and a customer feels valued and respected is emotional loyalty achieved.
Article
Should You Be Archiving Your Marketing Emails?
With Cheetah Message Archive, brands can easily archive their emails in a searchable repository, enabling access to the emails for the purposes of legal or compliance retention and to keep the rest of the organization in the know.