Customer-based data should be at the heart of your analytics — and your decisions. So take time to focus on these three customer KPIs.

The premium loyalty model allows you to connect with your most loyal customers and offer more personalized and exclusive experiences.

With the combined capabilities of Wayin and Cheetah Digital, marketers now have a comprehensive, end-to-end customer engagement solution to acquire customer data.

In marketing as in life, it’s all about the personal touch. You have to show your customers you know them and first-party data is the key you need.

Consolidating all your communications onto one platform allows you to save time as well as provide customers with a unified story that creates a consistent brand experience — no matter the channel.

Unfortunately, many marketing tools create more problems than they solve. And these problems aren’t simply a nuisance — they can directly affect your ability to do your job.

Finding the right KPIs to show the full value of your marketing and loyalty programs can be a challenge — but there are a few important metrics you definitely shouldn't ignore.

Our newly introduced product, Cheetah Tokenization, ensures your customers' email addresses are never compromised.

When customers have faith your business will treat them with respect and authenticity, you’ve achieved the ultimate goal of any loyalty program — emotional loyalty.