In today’s episode of PULSE, Bruce Swann talks to Wes Barkwill, Principal Product Manager of Marigold Loyalty. Listen as Wes talks about how loyalty is so much more than just a program. It’s a crucial pillar of a digital marketing strategy and essential to marketing to customers throughout the customer lifecycle. Additionally, Wes speaks to the opportunities marketers have within the Customer Engagement Suite — they’re limitless.
