Resources
Latest
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Digital Consumer Trends Index 2022
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.
The Zero-Party Data Playbook
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
Restaurant Revolution: Why Relationship Marketing is the Key
The 101 on how the restaurant industry needs to adopt a full Relationship Marketing strategy. Get the stats, facts and examples to bolster your bottom line.
Blogs
Relationship Marketing Across the Entire Customer Lifecycle: How Does Your Organization Stack-up?
When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.
The Value Exchange Economy
Modern consumers are more cognizant than ever of the value of their personal and preference data.
The Results of Effective Loyalty: Stats from Leading Brands
When loyalty is done correctly the results are measurable. Learn how these 4 brands are leveraging advanced loyalty to drive dramatic results.
Accessible Email Design Is for Everyone
Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. So, we’re busting some common misconceptions to help empower you to make accessibility a central part of your email strategy and design process.
Client Stories
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
COBS Bread: How Community, Commitment and Technology Bake the Perfect Customer Strategy
COBS Bread set out to launch a new loyalty strategy.. and they smashed their acquisitions goals!
Client Success: How Bloomin’ Brands Found Success with Data-Driven Engagement
Learn how Outback Steakhouse, Carrabba’s and other Bloomin’ Brands restaurants are using data and cross-channel to drive revenue.
How Emotion Powers Success in the Vans Family Loyalty Program
VF Corp owns Vans, The North Face and other passion brands. Learn how their emotional loyalty strategy amassed over 10 million members… and growing!
Ebooks
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
The Zero-Party Data Playbook
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
Digital Consumer Trends Index 2022
We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.
Latest Consumer Trends To Inform Your Loyalty and Relationship Marketing Strategy
Learn how consumers expect your brand to engage with them across loyalty, messaging and via a value exchange with examples from American Airlines, The North …
July 2022 Critical Capabilities for Multichannel Marketing Hubs
We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.
Videos
The Cheetah Digital Customer Engagement Suite
The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through
Cheetah Engagement Data Platform Demo
Industry-leading marketing requires industry-leading data management technology. Cheetah Engagement Data Platform is redefining enterprise-scale data
Cheetah Experiences Demo
Customers don’t just want personalized experiences — they expect them. But they expect strict data
Cheetah Messaging Demo
Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With
Will the Death of the Cookie Kill Marketing Careers?
As cookies continue to deprecate, does that mean that some marketing roles will vanish alongside them? We break it down in the latest episode.
Why Financial Modeling Keeps Profitable Customers Coming Back
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every
Why Email is #1 Channel for Revenue in US… Again.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.
Wes Barkwill Dives into Loyalty
Loyalty is so much more than a platform — it is an essential way to engage with customers throughout the customer lifecycle.
Signals
Signals ’21 Kicks Off with Cheetah Digital President Bill Ingram
Signals ’21 Kicks Off with Cheetah Digital President Bill Ingram And we’re back. Signals21 launches with our President, Bill Ingram delivering his opening remarks along
Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks
Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks We’re in the midst of an era of privacy. The modern consumer expects truly-personalized
Rise of the Ethical Consumer
Rise of the Ethical Consumer Countless consumer surveys show that consumers care. Even in these times of economic flux, ethical consumer spending continues to rise,
Click To Tell It On The Mountain: The Evolution of Cultural Marketing Signals
Click To Tell It On The Mountain: The Evolution of Cultural Marketing Signals The marketer’s job specification is to eternally find ways to better understand
Webinars
What Consumers Expect From Your Relationship Marketing Strategy
Learn stats from the 2023 Consumer Trends Index and how this data can inform your relationship marketing strategy.
Consumers Share Exactly What Will Drive Their Loyalty in 2023
The Latest European Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty.
The Consumer Trends Index 2023 Replay
This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.
The Data That Proves the Need for a Relationship Marketing Strategy
Learn what consumers expect in 2023 and how to deliver the ultimate experience in this webinar with eMarketer
