Resources
Latest
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.Â
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Marigold Engage+ Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Marigold Engage+ proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Blogs
5 Baby Boomer Stats Marketers Need to Know
Baby Boomers are the largest generation with the strongest purchasing power. Stay up to date on this generation’s attitude and trends.
How Consumers Really Feel About Data, Privacy and Personalization
Marketers cannot afford to be out of touch. Learn how consumers feel about cookie tracking, third-party data, and personalization.
5 Gen ZÂ Stats Marketers Need to Know
Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.
4 Rules for Building a Lasting Community of Loyal Brand Advocates
Modern consumers are more cognizant than ever of the value of their personal and preference data.
Client Stories
How Donatos Pizza Increased Sales With a Better Loyalty Program
See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Marigold Engage+ by Marigold.
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes Discovery Inc. is
Air Wick Improves Product Research Techniques Using Personalized Questionnaire
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand
Ebooks
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.Â
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Marigold Engage+ Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Marigold Engage+ proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Digital Consumer Trends Index 2022
We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.
Videos
The Marigold Engage+
The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through
Marigold Engage+ Demo
Industry-leading marketing requires industry-leading data management technology. Marigold Engage+ is redefining enterprise-scale data collection, unification,
Marigold Grow Demo
Customers don’t just want personalized experiences — they expect them. But they expect strict data
Marigold Engage+ Demo
Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With
Will the Death of the Cookie Kill Marketing Careers?
As cookies continue to deprecate, does that mean that some marketing roles will vanish alongside them? We break it down in the latest episode.
Why Financial Modeling Keeps Profitable Customers Coming Back
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every
Why Email is #1 Channel for Revenue in US… Again.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.
Wes Barkwill Dives into Loyalty
Loyalty is so much more than a platform — it is an essential way to engage with customers throughout the customer lifecycle.
Webinars
What Consumers Expect From Your Relationship Marketing Strategy
Learn stats from the 2023 Consumer Trends Index and how this data can inform your relationship marketing strategy.
Consumers Share Exactly What Will Drive Their Loyalty in 2023
The Latest European Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty.
The Consumer Trends Index 2023 Replay
This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.
The Data That Proves the Need for a Relationship Marketing Strategy
Learn what consumers expect in 2023 and how to deliver the ultimate experience in this webinar with eMarketer
