Resources

Latest

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Digital Consumer Trends Index 2022

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

The Zero-Party Data Playbook

Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.

View More

Blogs

The Consumer Trends Making Waves in Europe 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production. By the end of the year the IMF expects much of Europe to be in a recession and unfortunately this is going to usher-in increasing monetary concerns for many consumers.

“Let’s Talk Loyalty” Features Cheetah Digital’s 2023 Consumer Trends Index

“Let’s Talk Loyalty” is an industry podcast for marketing professionals, featuring loyalty specialists from around the world. In the latest episode, podcast host Paula Thomas interviews Tim Glomb, Vice President of Global Content at Marigold, to get the most critical and influential insights from this year’s Consumer Trends Index.

Unlocking Direct-to-Consumer Relationships in CPG/FMCG: Part 3

As the CPG industry continues to see an increase in sales, even as it did during the pandemic, brands like Hill’s Pet, have been working on large-scale digital transformation to better understand the customers who are buying their products. As a CPG brand that puts the consumer at the heart of their strategy, using a relationship marketing model and Cheetah Digital’s Engagement Data Platform, Hill’s Pet has been working to meet an increased demand for authenticity and personalization from its customers.

How Hospitality Marketers Can Move Beyond the Transactional to Build Lasting Relationships

The primary objective for marketers should be to establish an emotional connection with customers — to create connections rather than focus on conversions. Achieving this level of intimacy demands an elaborate and strategic sequence of activity and behavior to drive customer engagement at every opportunity. Though hospitality marketers have been working hard, doing more with less, now they can have the ability to connect with customers in a new and innovative way.

Client Stories

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Ebooks

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

The Zero-Party Data Playbook

Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

Podcasts

Videos

Cheetah Messaging Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With

Why Email is #1 Channel for Revenue in US… Again.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Signals

Rise of the Ethical Consumer

Speakers: Andy Burr, CEO, ecountabl Andy Burr is CEO of consumer app ecountabl that connects consumers with companies that share their values by analyzing their

Webinars

The Consumer Trends Index 2023 Replay

This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.