Resources

Latest

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

Cheetah Digital Logo and Starbucks logo

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Digital Consumer Trends Index 2022

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

The Zero-Party Data Playbook 2022

The Zero-Party Data Playbook

Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.

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Blogs

Person using laptop

Accessible Email Design Is for Everyone

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts have been touting its benefits and necessity. So, we’re busting some common misconceptions to help empower you to make accessibility a central part of your email strategy and design process.

Client Stories

Cheetah Digital Logo and Starbucks logo

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Ebooks

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

The Zero-Party Data Playbook 2022

The Zero-Party Data Playbook

Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

Podcasts

Videos

Cheetah Messaging

Cheetah Messaging Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With

Email stats card

Why Email is #1 Channel for Revenue in US… Again.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Signals

Thumbnail with Andy Burr

Rise of the Ethical Consumer

Rise of the Ethical Consumer Countless consumer surveys show that consumers care. Even in these times of economic flux, ethical consumer spending continues to rise,

Webinars

The Consumer Trends Index 2023 Replay

This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.

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