It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down production. By the end of the year the IMF expects much of Europe to be in a recession and unfortunately this is going to usher-in increasing monetary concerns for many consumers.

“Let’s Talk Loyalty” is an industry podcast for marketing professionals, featuring loyalty specialists from around the world. In the latest episode, podcast host Paula Thomas interviews Tim Glomb, Vice President of Global Content at Marigold, to get the most critical and influential insights from this year’s Consumer Trends Index.

As the CPG industry continues to see an increase in sales, even as it did during the pandemic, brands like Hill’s Pet, have been working on large-scale digital transformation to better understand the customers who are buying their products. As a CPG brand that puts the consumer at the heart of their strategy, using a relationship marketing model and Cheetah Digital’s Engagement Data Platform, Hill’s Pet has been working to meet an increased demand for authenticity and personalization from its customers.