Thinking Caps

California Attorney General Adds Cookie and Analytics Tracking To It’s Purview & Fines Could Be Massive

The California State’s Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential ‘data sale’, Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren’t up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.

Thinking Caps

Facebook Connects Audiences of Local Businesses to National Brands, But What About Loyalty?

Facebook ran a paid piece in AdAge talking about their ability to connect the audiences of local businesses, who are part of larger national brands, to their local audiences. But the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how te

Thinking Caps

Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding

The WSJ has some stats proving Apple’s privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices are dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though, is the shift in the ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.

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The Bludgeoning Impact of iOS14 on DTC Brands

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it all. Facebook CPM’s are on the rise, data fidelity from ad campaigns is in decline, and brands start to collect their own data. We dig into these issues as they evolve.


CES Product Launch + iOS 15 Mail Updates

Hosts and expert product marketers Patrick Tripp (SVP of Product Marketing) and Nicholas Einstein (Senior Director of Product Marketing) take a look at the Apple Mail privacy changes that are going to have a big impact on marketers this fall and reveal a big product announcement around the Cheetah Digital Customer Engagement Suite. Watch the latest episode now.


Cheetah Experiences with Tereza Kirk

Today on PULSE, Tereza Kirk is here to discuss Cheetah Experiences. Tereza is a Senior Product Manager at Cheetah Digital, and she shares the value of Cheetah Experiences. Listen now and you’ll learn how Cheetah executes value exchange marketing, and the new features to look out for in Cheetah Experiences.

Thinking Caps

An Important Message From Our CMO: Apple Mail Privacy Changes

Marketers are facing constant disruptions to their efforts engaging consumers and Apple’s recent announcement with more privacy changes slated for iOS 15 in September could disrupt marketing tactics in email. This disruption will continue to come as we’ve already seen GDPR, the death of cookies, and privacy legislation increase. In this matter-of-fact video message from our CMO, Richard …

An Important Message From Our CMO: Apple Mail Privacy Changes Read More »

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…And the Race to Grab Consumer Data Heats Up!

The amount of media coverage on new “cookie-less solutions” is exploding. New “middlemen” solutions are popping up weekly, but are they helping or hurting the cause? We translate three key articles in AdAge published within days of each other that highlight the race to collect consumer data — and we agree with Mondeléz that brands need to connect directly with consumers and leave the “middlemen” on the sidelines.

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