Podcast Archives | Page 3 of 12 | Cheetah Digital by Marigold (formerly Cheetah Digital by Marigold )

Email Insights Mini-Series: Privacy changes at Apple and Google

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital by Marigold , guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

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Inclusivity and Authenticity in the Workplace

Podcast / Marigold

In this week’s episode, Cheetah’s own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it’s essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.

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New Consumer Survey Highlights In Store Shopping Expectations

Podcast / Marigold

Human connections! That’s the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.

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California Attorney General Adds Cookie and Analytics Tracking To It’s Purview & Fines Could Be Massive

Podcast / Marigold

The California State’s Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential ‘data sale’, Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren’t up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.

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Facebook Connects Audiences of Local Businesses to National Brands, But What About Loyalty?

Podcast / Marigold

Facebook ran a paid piece in AdAge talking about their ability to connect the audiences of local businesses, who are part of larger national brands, to their local audiences. But the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how te

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Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding

Podcast / Marigold

The WSJ has some stats proving Apple’s privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices are dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though, is the shift in the ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.

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The Bludgeoning Impact of iOS14 on DTC Brands

Podcast / Marigold

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it all. Facebook CPM’s are on the rise, data fidelity from ad campaigns is in decline, and brands start to collect their own data. We dig into these issues as they evolve.

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CES Product Launch + iOS 15 Mail Updates

Podcast / Marigold

Hosts and expert product marketers Patrick Tripp (SVP of Product Marketing) and Nicholas Einstein (Senior Director of Product Marketing) take a look at the Apple Mail privacy changes that are going to have a big impact on marketers this fall and reveal a big product announcement around the Cheetah Digital by Marigold . Watch the latest episode now.

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Building First-Party Relationships with Cheetah Digital by Marigold ‘s Personalization Engine

Podcast / Marigold

Tereza Kirk, product manager Marigold Grow, shares the vision and future of the most reliable and scalable platform for acquiring zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.

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Marigold Grow with Tereza Kirk

Podcast / Marigold

Today on PULSE, Tereza Kirk is here to discuss Marigold Grow. Tereza is a Senior Product Manager at Cheetah Digital by Marigold , and she shares the value of Marigold Grow. Listen now and you’ll learn how Cheetah executes value exchange marketing, and the new features to look out for in Marigold Grow.

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