Podcast

Thinking Caps

The Restaurant Revolution, A Guide to Digital Transformation

Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to shore up their digital ecosystem to not only survive but also to adapt to what are sure to be long-lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

Uncaged Wisdom

The Importance of Mobile Marketing

Andy Gladwin, Cheetah Digital’s Head of Mobile Go-to-Market, discusses the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You’ll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.

Thinking Caps

Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy

‘The Long Goodbye’ is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital’s VP of Brand & Community, Francesca Gillett on these poignant revelations.

Uncaged Wisdom

Developing A Human-Centric Approach To Loyalty

In today’s episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK Global. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.

Pulse

Self-Service Journeys

Today on PULSE, Patrick Tripp hosts Mustafa Shairani, Sr. PM, Cheetah Journey Designer to discuss the latest and greatest innovations in journey orchestration in the Customer Engagement Suite.

Thinking Caps

Loyalty Programs: Email Marketing’s Secret Weapon

As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.

Uncaged Wisdom

Email Insights Mini-Series: Privacy changes at Apple and Google

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

Uncaged Wisdom

Inclusivity and Authenticity in the Workplace

In this week’s episode, Cheetah’s own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it’s essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.

Thinking Caps

New Consumer Survey Highlights In Store Shopping Expectations

Human connections! That’s the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.

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