Data Types, Featuring Zero-Party Data
Data Types, Featuring Zero-Party Data with Nick Watson Listen on your favorite podcast player
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Podcast
The Evolution Of Restaurant Loyalty Programs
In this week’s edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man
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Why Financial Modeling Keeps Profitable Customers Coming Back
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every vertical. But as consumer expectations have matured, the loyalty initiatives they receive are oftentimes stuck in adolescence. True loyalty is about more than undercutting your competitor or a raft of points that will likely never be redeemed. Your customers expect
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The Restaurant Revolution, A Guide to Digital Transformation
Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to shore up their digital ecosystem to not only survive but also to adapt to what are sure to be long-lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.
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The Importance of Mobile Marketing
Andy Gladwin, Cheetah Digital by Marigold ‘s Head of Mobile Go-to-Market, discusses the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You’ll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.
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Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy
‘The Long Goodbye’ is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital by Marigold ‘s VP of Brand & Community, Francesca Gillett on these poignant revelations.
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Developing A Human-Centric Approach To Loyalty
In today’s episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK Global. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.
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Marketing Specialist Goes Viral For Dog Adoption Ad
Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family.
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Self-Service Journeys
Today on PULSE, Patrick Tripp hosts Mustafa Shairani, Sr. PM, Cheetah Journey Designer to discuss the latest and greatest innovations in journey orchestration in the Customer Engagement Suite.
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Loyalty Programs: Email Marketing’s Secret Weapon
As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.
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