Peter McCormick joins Tim and Richard today to discuss his time at ExactTarget, permission marketing, and the books every marketer should have on their shelf.
Scott Cunningham, founder of the IAB Tech Lab, former President of Media Group Interactive, and current brand safety expert talks cookies, ad fraud and more.
Jill Knesek, former special agent for the FBI, current head of privacy and security for Marigold Engage+, joins Tim and Richard to discuss privacy, security, and more.
Scott McNealy, co-founder and CEO of Sun Microsystems, talks about impending privacy legislation, how CEOs and CMOs can handle the upcoming third-party cookie-pocolypse, and more.
Tim Glomb and Tom Flanagan, former Executive Vice President of Leo Burnett, discuss the issue with cookies and how brands and agencies are handling it right now.
Tim and Richard look at Sir Martin Sorrell’s forward take with AdAge, question the IAB’s cookie replacement theory, and wonder if Sen. Gillibrand’s “federal referee” will be a thing.
In the first episode of Thinking Caps, Richard and Tim discuss the removal of Facebook’s Audience Network mobile ads and extend AdAge’s conversation around CDPs and the actual role they serve in a bigger machine for marketing.
