You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. Global Chief Marketing Officer of Focus Brands, Dan Gertsacov, talks to Richard and Tim about his background including a stint at Google, a jaunt around the world, getting the startup itch, and to his latest and newest role at Focus Brands. He shares his digital strategy, using the Golden Rule in marketing, scaling marketing efforts across so many brands, and how to plan for the unknown with scenario planning.