Creative Responses to the Pandemic and 5 Things Brands Should Not Be Doing

Thinking Caps

In this episode of the Thinking Caps marketing podcast, Tim Glomb and Richard Jones reflect on the different ways brands have been responding to the COVID-19 pandemic. From Bud Light throwing a concert with country Jake Ryan to Unilever donating €100 million of soap, sanitizer, bleach, and food to emergency efforts, brands are really making an impact. Sports teams and brands like Hallmark are providing entertainment for those who are stuck at home but miss their favorite teams — and their heartwarming movies. They also discuss some bad behaviors and the 5 things brands should absolutely not be doing right now unless they want to be remembered for all the wrong things.