Tim and Richard welcome Scott McNealy, co-founder and CEO of Sun Microsystems, as McNealy revisits his famous remarks to Congress — “privacy is dead, get over it” (spoiler: he stands by that), offers advice for those currently in the CEO and CMO roles on how to get ahead of third-party cookie deprecation, and, finally, why your own database is the path to working with walled gardens. McNealy also shares the top loyalty programs he actually uses and, of course, takes a few jabs at the government while sharing his thoughts on the impending privacy legislation.
