Scott Cunningham is one of the most sought-after brand safety, privacy, and martech consultants on the planet. He gives us the low down on what’s really behind the privacy battles between Apple, Facebook, and Google as well as his take on cookies, legislation, and sound advice for global brands.
Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption Read More »
Marketers are facing constant disruptions to their efforts engaging consumers and Apple’s recent announcement with more privacy changes slated for iOS 15 in September could disrupt marketing tactics in email. This disruption will continue to come as we’ve already seen GDPR, the death of cookies, and privacy legislation increase. In this matter-of-fact video message from our CMO, Richard
An Important Message From Our CMO: Apple Mail Privacy Changes Read More »
The amount of media coverage on new “cookie-less solutions” is exploding. New “middlemen” solutions are popping up weekly, but are they helping or hurting the cause? We translate three key articles in AdAge published within days of each other that highlight the race to collect consumer data — and we agree with Mondeléz that brands need to connect directly with consumers and leave the “middlemen” on the sidelines.
…And the Race to Grab Consumer Data Heats Up! Read More »
Starting in September, Apple’s “Mail Privacy Protection” will default to hide IP addresses for ESPs and the brands sending emails to Apple device users. This will change everything for email marketers, and we dive into it here.
Apple’s “Mail Privacy Protection” Changes Speed Up the Need to Personalize Read More »
This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You’ll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.
Moving Past Batch and Blast w/ Benoit Bouteille Read More »
Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying “creepy” third-party tracking works. We explain why it’s never been more important to collect your own data, directly from consumers with consent to use it as you need.
Apple Brings the Privacy Battle to Your Living Room Read More »
The IAB said that brands should be working more on building relationships with consumers than “buying” them. Here are some great examples of how brands are using Experiences to do just that.
How Name Brands Are Actually Collecting and Activating Zero-Party Data Read More »
It’s been a week since Apple made tracking opt-in for users What’s happened since and what does this mean for advertisers?
Early Ad Data from Apple’s iOS 14.5 Update Rolls In Read More »
This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital by Marigold and has been focusing on Digital Marketing for the last (almost) 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run into, and insights that may help you build a stronger strategy.
A Personalized Perspective of Personalization Read More »
Richard and Tim take a sneak peek into an upcoming AdAge report that takes a look at the challenges marketers are facing around adtech, personalization, and more.
The Tide Turns, Solidifying the Path to Personalization Read More »
