If you have been following our blog, you may have heard us speak about “value exchange” which is a big driver of what we do at Marigold Engage+. Marigold Grow isn’t any different and it has always had a clear vision to enable marketers to create beautiful experiences that help facilitate meaningful long-lasting, valuable relationships with their consumers, at speed and scale. The exchange of value can come in many forms. It can be an exchange of personal information for a prize or reward; a better understanding of preferences, desires, likes and dislikes in exchange for a personalized recommendation; maybe it can come in a form of education, entertainment, or much more.
We understand that end consumers are inundated with marketing messages coming to them from all channels, through any possible and impossible touchpoint, and therefore we truly value that one moment your brand may have with them and we focus on helping you make the interaction as engaging and as relevant as possible. That’s why we have introduced branching logic.
Branching logic allows customers to adapt the questions that are asked based on a user’s specific interests or situation. This powerful addition to our data collection capabilities will allow you to decide which fields will be shown or hidden to the users based on their responses, creating a truly customized and personalized experience for the end user, helping you to collect relevant and very granular data that can be then used for further personalization efforts and more targeted value exchanges.
In the past, we have worked with our customers on many great custom examples of branching logic. One of our favorite examples is the Air Wick Fragrance Finder, but there are many more our Studio Team has delivered for our customers over the years and they will continue to support your custom use cases.
However, if you would like to try adding some branching logic to your experiences, there’s now nothing stopping you from doing so yourself. No matter if you want to start your survey, sign-up form, giveaway, or other experience by a simple profiling question such as “Are you an existing customer?” or want to use branching logic for some advanced survey capabilities, we have the right set of tools to help you achieve your use case.
And the benefits of using branching logic, you ask?
- Develop a highly personalized experience to ensure a strong response rate
- Reduce form/survey completion time and reduce abandonment
- Offer more relevant experience to ensure your consumers feel heard and understood
- Eliminate questions that will add no value to your results
- Capture valuable audience data and marketing opt-ins for more accurate insights and analysis
Check the Infini example below to experience branching logic for yourself. Each response provided in this simple sign-up form will take you to a different follow-up question.
Ready to use it? Talk to our account team today. You can also see more ways
brands are engaging with the value exchange economy below.
