Marigold Engage+ is laser-focused on developing the most innovative and efficient marketing technologies available for enterprise organizations today. But what does that mean for truly meeting the demands of ever-evolving customer expectations?
That is what week two at Signals21 is all about – exploring how to meet the demands of ever-evolving customer expectations and deliver behavior-changing loyalty and personalization initiatives. Here’s our recap of week two.
Platform Vision for the Marigold Engage+
Kicking the day off was our Chief Product Office, Manoj Goyal – with a fast-paced and engaging keynote on the platform vision for the Marigold Engage+. The session covered how Cheetah’s combined suite of capabilities enable marketers to understand the customer through a Marketing System of Record, activate insights through shared services, and engage with customers across all touchpoints.
With 27% of marketers believing data is the key obstacle to true-personalization, or rather the ability to collect and unify data – this session had some answers, punctuated with case studies from Cheetah clients, and product demos to show just how the Marigold Engage+ seamlessly collects first- and zero-party data by by leveraging value exchange mechanics, delivers personalized real-time content and offers and unifies loyalty across the entire lifecycle.
Innovation in Action at Marigold Engage+
Next up was a panel discussion with our in-house experts, to discuss some of the biggest developments Cheetah has brought to market over the past year and what’s being worked on now.
One exciting advancement is the constant evolution of our loyalty offering, and rather than merely being a tool to dole-out generic rewards, one that progressively profiles customers so you can better personalize each and every engagement with them.
The Customer Engagement Suite Difference with Torchy’s Tacos
Rather than tell, sometimes it’s better to show, and that’s why we loved this session with Torchy’s Tacos talking about how they partnered with Marigold Engage+ to roll-out a comprehensive loyalty program that gathers crucial customer data and actions it with personalized rewards and recommendations.
Torchy’s loyalty program goes beyond a free taco on your tenth visit, but rather a strategy rooted in surprise and delight – sometimes that’s free food or apparel, other times it’s exclusive events. Mobile is the game-changer here, knitting all channels together to deliver a unified customer experience.
PULSE Podcast: Special Edition
Last, but certainly not least we had a special edition of PULSE, Marigold Engage+’s very own in-house product development podcast. The session touched heavily on the four key themes that had resonated with Patrick and Nick throughout the day’s sessions. First was that if you want to collect the personal and preference data required to build lasting one-to-one relationships, you need to offer a tangible value exchange – and it doesn’t always have to be a discount or red-letter prize: exclusive content, social kudos, personalized recommendations and loyalty perks can also be the catalyst for the collection of opt-ins and zero-party data.
Secondly, that real-time engagement – the actuality of being able to offer personalized interactions in the moments that matter was key. Thirdly, it was about unifying loyalty into marketing – making retention as important as acquisition. And finally, it was creating a unified view of the customer and compliantly getting to know everything that is knowable about them.
What’s Next?
Week 3 of Signals21 is merely days away, and it’s Understand week. We have 4 sessions covering why a single source of truth is the foundation of any digital ecosystem and how brands can gather the first- and zero-party data to complement it.
