Forrester Research has named Marigold Engage+ a “Strong Performer” in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. Marigold Engage+ received the highest possible score (5) in several criteria including customer data management, innovation roadmap, supporting products and services, and revenue. We’re proud of the improvement in all of these categories. We delivered an unprecedented amount of innovation over the last 18 months and have a strong strategy moving forward.
It’s also important to note that, due to the timing of Forrester’s evaluation, the new product innovations we launched in September at Signals 19 weren’t part of the evaluation — and we were still named a Strong Performer. These new innovations include advanced analytics, content designer, unified workflows, application switcher, and our streamlined pricing model. It was unfortunate timing, but we’re excited about how the Customer Engagement Suite helps make marketers more aware of the modern consumer’s needs, more accurate in their decisions, and more data-centric in how they optimize a consumer’s experience across every digital moment.
With our rich history of data management, messaging, and loyalty management, many clients have leveraged our solutions for cross-channel messaging and loyalty strategies. However, the Forrester report states, “All [customer] references acknowledged plans to look at Marigold Grow as a means to capture zero-party customer data.” Working with many of the world’s leading brands such as Discovery Communications, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC, Marigold Grow has collected more than 1.3 billion zero-party customer data records in the past two years alone.
The Forrester report also states, “One [customer] reference expressed admiration for Marigold Engage+’s strategy to ‘perfect a tool like email before adding the next capability’ versus larger portfolio players’ tendency to ‘do many mediocre things.’” We believe this is a reflection of our dedication to marketers and reaffirms our commitment to driving exceptional results for our clients.
The report also found that as consumer expectations demand a shift from traditional, scheduled campaigns to more contextually relevant interactions, B2C marketers will invest in cross-channel campaign management (CCCM) solutions that enable this transition. According to the report, “vendors that can provide customer data management, advanced analytics, cross-channel orchestration, and moments-based innovation position themselves to successfully deliver next-generation CCCM to their customers.”
With the launch of the Marigold Engage+ Customer Engagement Suite, we delivered that functionality (and more) in the next generation of customer engagement technology. Built specifically for enterprise marketers, the Customer Engagement Suite combines the depth and breadth of a robust data platform with real-time, cross-channel execution capabilities, in a single, unified solution. Marigold Engage+ is the only solution in the market that can seamlessly activate data across the customer lifecycle.
And we’re proud that our clients agree. Bloomin Brands’ EVP and Chief Customer Officer Michael Stutts recently said, “Marigold Engage+ provides us with the ability to generate a single customer view that we can continuously augment and refine over time to inform our various cross-channel and cross-brand initiatives. We are thrilled with the great people and technology that Marigold Engage+ brings to the table, and are excited about what the future holds for our programs.”
The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 can be viewed here. The report follows Marigold Engage+ being named a Leader in Forrester’s Loyalty Technology Platforms Wave, a Leader in The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition, and “Best Overall Email Marketing Company” in the 2019 MarTech Breakthrough Awards.
