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The Next Generation of Personalization

Tech and Tactics Advancing Marketers’ Efforts

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Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention. While personalization’s value is well established, the vast majority of initiatives are limited to curation algorithms and “people who bought that item, also bought this.”

Yet, personalization is changing as new technologies make it more powerful and complex. Are you ready?

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital’s Bruce Swann, senior director of product marketing, and David Rabb, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Join this webinar and learn:

  • The factors driving next-generation personalization
  • How personalization delivers marketing efficiency and cost savings
  • How your organization can begin delivering personalized experiences across all channels in real-time


Bruce Swann
Sr Director Product Marketing, Cheetah Digital
Bruce Swann

Bruce is Senior Director of Product Marketing at Cheetah Digital. He focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Before joining Cheetah Digital, Bruce worked at Adobe for nearly 6 years as a Group Product Marketing Manager supporting the Adobe Experience Cloud. Bruce lives in Bozeman, MT, with his wife and three children.

David Raab
Founder and CEO, CDP Institute
David Raab

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013.
Before CDP Institute, Mr. Raab spent many years as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He began his career as a marketer in publishing and continuities. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.