In this new reality we’re facing across the globe, the Fast-moving Consumer Goods (FMCG) industry has stepped up to serve a population in need.
While other industries, like aviation and restaurants are dealing with the effects of a downturn, FMCG production has ramped up as consumers seek out trusted brands online. Nielsen* has reported astonishing figures, with Australian online grocery sales increased by 45% over the past two weeks of March 2020, compared to annual growth of only 34% from 2019-2020.
Join us for our Australian Marketer’s Meetup with guest speaker Rod Williams, GM Digital at Baby Bunting to learn how leading FMCG brands like yours can get to truly know, engage and convert your customers, while adding value to the retail experience.
For the US edition of this webinar, and to learn how CPG brands can prepare for a future after Covid-19, check out our webinar here.