How Loyalty Can Drive a Customer Engagement Strategy
Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty.
Key Takeaways:
- How your loyalty program can be a part of a holistic customer engagement strategy
- Gaining organizational buy-in across your brand to support loyalty and engagement initiatives
- Where to start and how brands are defining and measuring success when it comes to “Big L” customer loyalty
24%
of frequent shoppers of a brand are not loyal to the brand as it did nothing to encourage them
36%
of consumers more likely to take part in a loyalty program than last year
64%
of consumers are prepared to pay more to purchase from a trusted brand
Speakers:
Brad Bissonnette
Vice President – Marketing & Franchise Recruitment, COBS Bread
Brad is a seasoned marketing veteran, having held multiple senior marketing roles at Boston Pizza International, Oilers Entertainment, and currently heads up marketing and franchise recruitment at COBS Bread, which has over 100 outlets across Canada.
Mark Johnson
CEO Of Loyalty 360
Mark is the CEO & CMO of Loyalty 360, the Association for Customer Loyalty, which is the largest community of loyalty practitioners in the world. Mark has forgotten more about loyalty than most of us will ever learn in a lifetime.
Mike Ribero
CEO of REACH
Mike started his career at Procter & Gamble in brand management, and has held C-level positions at Hilton, Sega, Electronic Arts, Midway Games and Brierley. Mike has been implementing and innovating customer loyalty programs for over twenty years.
Richard Jones
CMO of Cheetah Digital
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. Prior to Cheetah, Richard was co-founder and CEO of the company that developed the technology that is now Cheetah Experiences.
Karen Szarvas
Senior Director of Customer Loyalty and Partnerships, Vitamin Shoppe
Karen Szarvas serves as Sr. Director of Customer Loyalty & Partnerships at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen oversees the newly redesigned Healthy Awards Loyalty program and is responsible for the development, execution and management of the program, as well as strategies to drive customer awareness, engagement and retention. Karen has more than 19 years of global marketing and loyalty experience and is a highly motivated, customer focused, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide and consulted at KMS Marketing Solutions where she specialized in loyalty, branding, customer communications and experiences.
