10 Best Practices to Maximize Retail Loyalty with High-Impact Customer Data

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In 2021, retailers aren’t looking to new markets to increase sales, they’re sticking with existing markets to fuel growth. This strategy depends entirely on knowing the customer, which means taking advantage of the existing customer data they have. One of the best places for this data is a robust loyalty program.

In this latest report from Gartner, you’ll get a greater understanding of the types of customer data that are most impactful for retailers and can help you achieve greater loyalty.


of retailers will focus on existing markets to fuel growth


of customers trust a brand they are loyal to


of customers are loyal to brands that emphasize quality in their products

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